Practical thinking for better technology decisions.

Notes on software, operations and digital infrastructure, written to make consequential technical choices clearer.

Digital Products7 min read

Choosing between a website, web application and internal platform

A website, a web application and an internal platform solve very different problems. Here is a practical way to decide which one you actually need.

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Software6 min read

How to know when your business needs custom software

The clearest signal that your business needs custom software is not a technical one: it is operational. Here is how to recognise it and what to check first.

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Automation6 min read

Why automation projects fail before development begins

Most automation projects fail in the discovery phase, not in the code. The decisions that determine success are made before a single line is written.

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